Setsubun (celery se – sew with hard t sound su – bu boo – n n) is celebrate before the first day of Spring (February 3rd or 4th). This is a great holiday (not a day off school sadly) because you throw beans at the oldest man in the household, who is usually waering a mask that looks like the demon / ogre below and chant “Demons out! Good Luck in!”
Demons / Ogres in Japan are usually characterized by curly hair, little horns and a beard. They also will have either red skin or blue skin. The popular translation for Oni (O oh – ni neice) is ogre, but it can be seen as demon too.
Eating this un-cut sushi roll in the proper lucky direction, as determined by the yearly zodiac, will also bring you good luck.
And don’t forget to eat the roasted soy beans! More good luck will come to you if you eat as many as your years.
(the picture, if you’re curious about the sign in front of me, says “Say Cheese!”)