This is the character of my prefecture, Gunma (name: Gunma-Chan). Chan could mean it’s female since girls are usually called Chan, but because it’s cute, it could also be called Chan so I’m not really sure.
All I know is that there has been a campaign lately that has seen little Gunma-chan walking around many of the area’s malls.
By the way…Gunma-chan is a horse. 🙂