I think I’ve mentioned this before, but cute things sell in Japan. What can sell even more is connecting your product with something popular, and right now, One Piece the anime is extremely popular.
Popular enough to have it’s own restaurant (still haven’t been there), to have a mock ship (in Nagasaki, I believe) and big enough to have towels, fans, shirts, pants, wallets etc. made with the characters.
Introducing Sanji (the love struck idiot with a heart in his eye) using AXE deodorant with Luffy eating meat (as usual) and the beautiful Nami nearby
Never mind that he stays single in the anime, or that Nami slaps him upside the head when she can. The Axe will make a difference for him, and it will for you too!
Part of me cringes at the blatantly false advertising. 😦
Part of me wants to get it for my husband. 🙂